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Why Buy Swag?
AKA: Promos, Merch, Ad Specialties, Giveaways
Research shows that an average promotional product will make thousands of impressions over its lifetime. And at only 0.6¢ per impression, it's a cost-effective way to advertise your brand.
Plus, promos allow for active interaction. They can often be touched, used, or worn.
Finally, promos can be targeted to the exact person an advertiser wants to reach. They can be a gift to a current or prospective customer, or a thank-you to an employee.
Statistics are per: http://www.asicentral.com/Downloads/Public/impressionstudy/impressions-study-2014.pdf
85% remember the advertiser that gave them a promotional product
50% feel more favorable about the advertiser that gave them a promotional product
37% who received a product said they were more likely to do business with the advertiser in the future
63% give the item to someone else when finished using it